HOOTSUITE FOR HIGHER EDUCATION
Drive enrollment. Boost student engagement. Raise new funds.
Discover how Hootsuite is empowering universities and schools to measure the impact of their social campus.
INCREASING CAMPAIGN PERFORMANCE WITH HOOTSUITE
Building school spirit: Using Hootsuite to curate and share user generated content
Georgia State University uses Hootsuite to manage all communications on social media across multiple departments.
For their #GSUnited homecoming campaign, the school turned to Hootsuite to unify messaging, and to discover and share content from a wide range of student and faculty groups.
- 9.4%
-
increase in attendance at key homecoming events
- 216%
-
greater engagement on social compared to previous years
- 1,200
-
campaign mentions on social media
One secure platform to collaborate across teams, engage with prospective and current students, and manage alumni relations
Empower staff
Allow your team to engage directly and build rapport with students— without compromising control over messaging and access.
Attract top talent
Increase enrollment applications by listening for, and engaging with, prospects who are researching their post-secondary options.
Involve alumni
Encourage donations—and lifelong participation—by keeping alumni connected to their alma mater through social media.
PREPARE FOR EVERY SCENARIO ON SOCIAL
Almost half of schools still need to develop a social media crisis management plan
During any kind of emergency, students and staff will inevitably turn to social media. Creating a strategic plan means having the processes in place to respond to developing events in real time.
Download our report to find out how you can implement risk management strategies, secure social accounts, and keep your whole school informed in every situation.
Resources
