Social Ads: How to Boost Organic Results with Paid Advertising
Ryan Ginsberg
Senior Manager of Social Ads at Hootsuite
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Details
It’s no secret. Organic reach has declined. And ongoing changes to Facebook’s News Feed means organic reach will sink even further in 2018.
This new landscape requires us to rethink how organic and paid work together.
Join us for a webinar where we’ll show you how to get most the most out of your ad budget, plus the nuts and bolts of boosting content: when, why, and how.
What You'll Learn
Why an organic-first social strategy will no longer work
The nuts and bolts of boosting: when, why, and how
How to get the most of out of your ad budget and your team’s time
Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms. As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.
