Customers First: Engaging Prospects at Every Step of the Buyer’s Journey
Koka Sexton
Global Industry Principal, Social Selling, Hootsuite
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The buyer's journey is changing. Social media can help your organization stay connected with your prospective buyer throughout the sales cycle.
Watch special guest Forrester analyst Mary Shea share exclusive research on how organizations are engaging prospects at every step of the customer journey—and how they can do better.
You’ll also hear from Hootsuite's social selling principal Koka Sexton about how to stay connected to customers at every step, including:
How to listen to—and learn from—your buyers on social media
How social media will become the dominant sales channel of the future
How to build brand awareness (and prime your prospects) with content amplification
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Koka Sexton
Global Industry Principal, Social Selling, Hootsuite
Koka Sexton is a global expert in the space of social selling and the former Head of Social Media at Linkedin. Some would say Koka Sexton is the reason social selling exists. A recognized expert in social networks that has produced revenue for B2B companies around the world, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute employee advocacy and content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.
Mary Shea
Principal Analyst, Forrester Research
Mary Shea is a principal analyst serving Forrester’s B2B Marketing Professionals. In this role, she writes for and advises clients on routes-to-market strategies in the age of the customer. Mary’s research specifically focuses on the evolving B2B buyer and how business leaders must adapt, organize, and enable their marketers, sellers, and channel partners to succeed with empowered B2B buyers both today and in the future.
As chief marketing officer of Hootsuite, Penny leads the company's global marketing, growth and customer support organizations driving market leadership, brand awareness, demand generation and the creation of memorable customer experiences.
Penny has more than 30 years of experience in senior marketing and executive leadership roles at Juniper Networks, Macromedia, Alias|Wavefront and Merrill Lynch.
Penny enjoys spending her free time with family and friends, running, hiking and skiing.
