On an average day, over 1,500 pieces of content compete for placement in your customer’s Facebook News Feed. With so much content competing for limited space, how can your brand win? By boosting the number of times people share your content.

In this guide, you’ll discover the exact types of Facebook content and strategies that predictably increase traffic and customer engagement—including shares.

By the end, you’ll have a clear understanding of how to tackle organic reach and engagement on Facebook. You’ll learn:

  • The 3 types of content that perform best on Facebook
  • How a medium-sized brand gains thousands of shares with simple images
  • Specific steps to grow your presence with contests and videos