Social Selling Secrets from Organizations Doing it Right
Robert Bonsall
Head of Social Media, The Penn Mutual Life Insurance Company
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When it comes to connecting with your customers on social media, your sales and marketing teams need to be on the same page.
Learn from Hootsuite experts, and industry leaders at LinkedIn and Penn Mutual as they share challenges, opportunities, and successes they’ve encountered when streamlining their customers’ buying experience in this on-demand webinar.
You’ll learn how to:
Align your sales and marketing departments to get real results
Use the power of your brand to find and nurture quality leads
Boost productivity so you can better meet the needs of your customers
Build a social media program to improve compliance, implement a training strategy, and curate content your audience will actually find valuable
Join us in this free webinar and give your sales team a new competitive edge.
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Robert Bonsall
Head of Social Media, The Penn Mutual Life Insurance Company
Rob Bonsall launched and leads social media marketing at Penn Mutual, where his team is responsible for building both the corporate and field social media strategy and programs. With more than 30 years of professional experience, Rob is a seasoned and creative marketer with extensive experience in digital marketing, web site management, interactive usability design, social media sales enablement, advertising and marketing communications. In his free time, Rob is a certified United States Masters Swimming Coach and Adult Learn to Swim instructor and enjoys leading adults to their fitness goals through swimming.
Koka Sexton
Global Industry Principal, Social Selling, Hootsuite
Koka Sexton is a global expert in the space of social selling and the former Head of Social Media at Linkedin. Some would say Koka Sexton is the reason social selling exists. A recognized expert in social networks that has produced revenue for B2B companies around the world, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute employee advocacy and content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.
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