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With all of the opportunity social media offers comes risk. From keeping your brand’s image squeaky clean to protecting your customers’ personal or sensitive information, we demonstrate the importance of social media protection and how to manage those responsibilities.
In this webinar, we cover:
The inherent risks to organizations on social media
Keeping your customers and their data secure
Protecting your brand across all social channels
This is a recording from our second virtual conference, Connect via Hootsuite. It provides a foundation for your strategy and a glimpse of what to expect at future events.
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Amy Mcilwain
Global Industry Principal, Hootsuite
Amy helps drive social media strategy and innovation in financial services for Hootsuite.
Amy has worked with Fortune 500 banks, financial firms, and insurance companies to help them drive sales and market growth through digital media—while navigating compliance and risk management. She has over 15 years experience in interactive media, and is a speaker, thought leader and author of the best-selling book, The Social Advisor: Social Media Secrets of the Financial Industry.
Ray was the Co-Founder and leader for the sales, business development efforts at Nexgate, an enterprise social media security and compliance company, until it was acquired by Proofpoint, Inc., in 2014. Ray is passionate about social media and how it will drive the interdependence of the Marketing and IT organizations within enterprise brands. Ray has a 15+year career in enterprise security and has led business development and sales teams at companies like Websense, Check Point Software, Voltage Security, and Baltimore Technologies. Ray’s leadership experience spans the technology, automotive and consumer retail markets in Canada, United States and Europe. Ray is a University of Toronto graduate and holds an MBA from University of British Columbia.
