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Details
It can be almost impossible to measure ROI if you don’t have clear objectives in place. Learn how to set realistic goals and benchmarks that will allow you to quantifiably measure social’s impact on your business.
Hootsuite’s Business Value Analyst Naqaash Pirani and Senior Manager of Social Marketing Eva Taylor have teamed up with DEG’s Director of Social Media, Jen Forrest, to show businesses how to set up a measurement foundation and methodology that works for their organization.
In this webinar, we’ll cover the measurement framework Hootsuite uses for our clients—in practical terms you can apply to your own business right away. You’ll also learn about how Hootsuite’s social maturity assessment helps customers set relevant benchmarks so they can achieve—and recognize—business results even faster.
What You'll Learn
How to build a social KPI framework
How to use benchmarking to set realistic targets
How to define organic and paid performance
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Naqaash Pirani
Business Value Analyst Manager at Hootsuite
Naqaash Pirani leads the Business Value team at Hootsuite, a global team of analysts who combine industry expertise with social data and analytics to help customers identify and articulate the ROI of social. Prior to joining Hootsuite, Naqaash was a consultant at PwC where he helped clients develop and execute on strategic digital initiatives. Naqaash holds an MBA in the Management of Technology and Innovation and is a certified Project Management and IT Services professional.
