Trying to prove social media ROI can be tricky for even the most experienced marketers.

Join our three-day webinar series on proving and improving the value of social.
You’ll learn new methodologies, get practical tips for picking the right KPIs,
and hear real-world strategies from industry experts. 

Just sign up once—and we'll send you three days of ROI training.

  • Image for Demystifying Social ROI 'Building your social ROI measurement foundation'

    It can be almost impossible to measure ROI if you don’t have clear objectives in place. Learn how to set realistic goals and benchmarks that will allow you to quantifiably measure social’s impact on your business. 

    Speakers: 

    • Jen Forrest, Director of Social Media at DEG
    • Naqaash Pirani, Business Value Analyst Manager at Hootsuite
    • Eva Taylor, Senior Manager of Social Marketing at Hootsuite 


    May 15, 8:00am PDT, 11:00am EDT

  • Image for Demystifying Social ROI 'How to measure the revenue impact of social'

    No matter what your goals are, measuring ROI is critical for any marketer. Discover the expert tools and techniques you need to measure social media’s contributions to the financial success of your organization.

    Speakers:

    • Steve Kearns, Social Media Lead at LinkedIn Sales & Marketing Solutions
    • Graham Gullans, Director of Customer Analytics at Hootsuite
    • Eva Taylor, Senior Manager of Social Marketing at Hootsuite


    May 15, 10:00am PDT, 1:00pm EDT

  • Image for Demystifying Social ROI 'Measuring ROI beyond ecommerce sales'

    Not every organization needs to increase ecommerce purchases or prove direct revenue from social. Learn how to extend your measurement model to include business goals such as brand awareness, customer service, and other KPIs.

    Speakers: 

    • Nick Love, Director of the Social Media Strategy Hub at North Carolina State University
    • Nathan Foulds, Customer Success Manager at Brandwatch
    • Graham Gullans, Director of Customer Analytics at Hootsuite
    • Eva Taylor, Senior Manager of Social Marketing at Hootsuite


    May 16, 8:00am PDT, 11:00am EDT

  • Image for Demystifying Social ROI 'How to prove (and improve) your paid social ROI'

    With so many social ad metrics available, it can be hard to know which ones matter for your business. Learn how to set goals, choose the right metrics, measure your return on ad spend, and get the most from your social advertising budget. 

    Speakers:

    • David Kyle, Social Media Manager at Canucks Sports and Entertainment
    • Ryan Ginsberg, Senior Manager of Social Ads at Hootsuite
    • Eva Taylor, Senior Manager of Social Marketing at Hootsuite


    May 16, 10:00am PDT, 1:00pm EDT

  • Image for Demystifying Social ROI 'How to get executive buy-in for social'

    You already know the impact of social media—but does the rest of your organization? Learn how to communicate the ROI of social media to execs and how to show them the untapped opportunities waiting for your organization. 

    Speakers: 

    • Penny Wilson, CMO at Hootsuite
    • Jessica Liu, Senior Analyst at Forrester
    • Eva Taylor, Senior Manager of Social Marketing at Hootsuite


    May 17, 8:00am PDT, 11:00am EDT