Measuring Social Media’s Impact on Business Goals and KPIs
Graham Gullans
Director of Customer Analytics at Hootsuite
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Details
Not every organization needs to increase ecommerce purchases or prove direct revenue from social. Business goals such as brand awareness, customer service, and other KPIs can be just as valuable—if not more—to your organization.
Join the Director of the Social Media Strategy Hub at North Carolina State University along with Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to learn how you can get started right away.
In this webinar, we’ll explore how organizations are using social beyond revenue generation with real examples from North Carolina State University. You’ll also learn how to use social listening and social data to better understand your audience—and future customers.
What You'll Learn
How to pick the right areas of your business that could benefit from social media
How to use the customer journey to contextualize results
Example metrics for mapping social to business outcomes
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Graham Gullans
Director of Customer Analytics at Hootsuite
Graham Gullans is the Director of Customer Analytics at Hootsuite. He helps customers connect their business objectives to their social media KPIs. Previously, Graham was the co-founder and COO of LiftMetrix, a leading Social Media Analytics and Measurement solution, acquired by Hootsuite. Having previously spent 6 years as a high-frequency trader on Wall Street, he has applied his data expertise to help social marketers measure the success of their activities.
Director of The Social Media Strategy Hub at North Carolina State University
Nicholas Love is a highly-accomplished communications and marketing strategist currently serving as the Director of The Social Media Strategy Hub at NC State. A graduate of Grambling State University, Love is equipped with more than 10 years of successful experience developing innovative communications solutions utilizing digital and traditional marketing strategies and tactics. Love has previously led the social media charge at the University of Chicago Booth School of Business and The Ohio State University while serving as an on-air talent with ESPN.
Nathan Foulds has worked at Brandwatch for 3 years, as a member of the Customer Success Team. His role is focused on helping brands from a variety of sectors find success from their social listening efforts.
