Social Media in Health Care: Stories from the Front Lines

According to Mediabistro, more than 40% of people said that information found via social media affects the way they deal with their health.

Social media is changing health care, and providing new opportunities and solving challenges.

Join Hootsuite’s Jason Slusarchuk as he hosts a panel of industry leaders from Spectrum Health, Mayo Clinic Center of Innovation, MedStar Health, and Detroit Medical Center (named one of the Top 100 Most Social Media Friendly Hospitals by Nurse Journal) to explore how social media is impacting the health care industry—and what sort of social initiates have been driving the best results.

Through real-life examples and use cases, the expert panel will explore how the right social media strategies can help you:

• Encourage greater patient engagement—and help lower care costs
• Respond quickly to negative patient comments—while amplifying the positive ones
• Increase the adoption of health services, such as breast cancer screenings