Measuring Social Media’s Impact on Sales and Revenue
Graham Gullans
Director of Customer Analytics at Hootsuite
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Details
No matter what your goals are, measuring ROI is critical for any marketer.
Join Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to discover the expert tools and techniques you need to measure social media’s contributions to the financial success of your organization.
In this webinar, we’ll focus on the practical side of social media measurement to show you how you can track direct revenue and leads with five simple steps. You’ll also learn the ROI formulas you need to know—along with essential tools to help simplify reporting.
What You'll Learn
How the LinkedIn marketing team measures ROI
How to align social KPIs and metrics to your business goals
How to assign measurable values to your goals and calculate ROI
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Graham Gullans
Director of Customer Analytics at Hootsuite
Graham Gullans is the Director of Customer Analytics at Hootsuite. He helps customers connect their business objectives to their social media KPIs. Previously, Graham was the co-founder and COO of LiftMetrix, a leading Social Media Analytics and Measurement solution, acquired by Hootsuite. Having previously spent 6 years as a high-frequency trader on Wall Street, he has applied his data expertise to help social marketers measure the success of their activities.
Steve Kearns leads social media strategy on behalf of LinkedIn's sales and marketing business. In his first year with the professional network, Steve doubled his channels' follower count and developed a revenue attribution system for organic social promotions. He's well-versed in bringing GIFs, video and other interactive media to life on social. And with a background heavy in entertainment, Steve prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, Steve spent time in various sales and marketing roles at Oracle, Sony Pictures Entertainment, Viacom and Live Nation Entertainment.
