Elevating the Student Experience with Social Media
Phil Chatterton
Higher Education Industry Principal, Hootsuite
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Details
Social media is a big part of every student’s life. So it should be an integral part of every educational institution’s communications plan. From boosting enrollment to promoting events to supporting student health, social lets you connect with students no matter where they are.
This webinar will cover:
The new communications, customer service, and social skills landscape in higher education
Real life examples of successful social communications at UBC and Bath Spa University
An interactive discussion between panelists on best practices in student engagement
With over 15 years of experience working in dynamic environments, Phil Chatterton has a strong background in solving complex business challenges. He has specifically made a huge impact in the growth of start-ups, mid-sized companies and market leading solution providers in the technology sector. In a leadership position with a top Higher Education institution, Phil worked to innovate, incubate and successfully operate core emerging and digital technologies in order to solve critical business problems like student recruitment, retention and engagement. Today, Phil works with Higher Education prospects and customers at Hootsuite to outline a strategic digital approach to building a social campus.
Janeen Alliston
Senior Director of Communications for the Vice President, Students Portfolio, University of British Columbia
As the Director of Student Communications Services at UBC, Janeen leads an award-winning team of communications, user experience, and design professionals who craft outstanding communications and service experiences designed to educate and engage UBCs diverse student body.
Robert Bonsall
Head of Social Media, The Penn Mutual Life Insurance Company
Rob Bonsall launched and leads social media marketing at Penn Mutual, where his team is responsible for building both the corporate and field social media strategy and programs. With more than 30 years of professional experience, Rob is a seasoned and creative marketer with extensive experience in digital marketing, web site management, interactive usability design, social media sales enablement, advertising and marketing communications. In his free time, Rob is a certified United States Masters Swimming Coach and Adult Learn to Swim instructor and enjoys leading adults to their fitness goals through swimming.
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